Guernsey Cricket Launches 'Headway T20 Surge' in Innovative New Sponsorship Model

Guernsey Cricket is proud to announce the launch of the Headway T20 Surge, a newly branded evening league competition for the 2026 season, delivered through an innovative and sustainable sponsorship model that sets a new benchmark for cricket partnerships on the island.

Pictured (left to right): Richard Headington, Chief Operating Officer at Guernsey Cricket, and Philippa Stahelin, Executive Director of Headway, marking the launch of the Headway T20 Surge.

Formerly known as the Evening League, the competition will now operate under the Headway T20 Surge banner across all four divisions, with the EL2 and EL4 cup competitions also adopting the new identity.

A New Approach to Sponsorship

This exciting initiative introduces a fresh, collaborative model, developed in collaboration with the Domestic Cricket Committee (DCC) of the Guernsey Cricket Board. The model brings together multiple partners contributing smaller individual amounts into a central sponsorship fund, enabling broader support for the game while delivering meaningful community impact.

Naming rights for the competition have been awarded to charity partner Headway, ensuring community benefit is placed firmly at the heart of the league.

Supporting the Community

Through this partnership, Headway will benefit from extensive visibility throughout the season, including competition branding, digital promotion, matchday recognition, and wider engagement with the island’s cricketing community.

Speaking on behalf of Guernsey Cricket, Chief Operating Officer Richard Headington said:

“We are absolutely delighted to launch the Headway T20 Surge and to welcome Headway for the 2026 season as our first charity partner in this competition. This new hybrid sponsorship model is a significant step forward for Guernsey Cricket.

It allows a number of partners to come together collectively to support the game, whilst ensuring that financial benefit is delivered to a charitable organisation that makes a real difference in our community. We hope this will become a blueprint for future sponsorship arrangements across our competitions.”

Philippa Stahelin, Executive Director of Headway, added:

“The Headway T20 Surge will not only raise awareness of the work we do supporting individuals affected by brain injury but also connect us with a wide and engaged community across the island.

Partnerships like this are vital in helping us continue to deliver our services, and we are excited to be part of such an innovative and inclusive initiative, especially as this year is our 20th anniversary of supporting islanders. We receive no States’ funding, so this initiative is so important to enable us to continue our vital work.”

Carl Brooks, Chair of the Domestic Cricket Committee, commented:

“This model demonstrates what can be achieved when the local business community comes together. By combining contributions, we’ve been able to create something that not only supports cricket but also delivers genuine social value through our partnership with Headway. It’s a model we believe can grow and evolve in the years ahead.”

Looking Ahead

With financial contributions already committed from supporting partners, the Headway T20 Surge is set to deliver an exciting and competitive season while reinforcing Guernsey Cricket’s commitment to community engagement and innovation.

Featuring four divisions and additional cup competitions, the league will provide opportunities for clubs and players of all levels to take part in a vibrant and inclusive format.

Starting Monday 27 April, running through to the end of August Four divisions | T20 format | Island-wide participation

Headway T20 Surge – so much more than just a league